$23 Dental Leads at Scale
Generated 1,200+ qualified dental leads per month across 12 clinic locations with hyper-local Meta targeting.
$23
-61%
Cost Per Lead
1,200+
Leads/mo
68%
Show Rate
816/mo
Booked Appts
The Challenge
A dental group with 12 locations was paying $59/lead through a lead-gen vendor, with a 40% show rate. Cost per booked appointment was north of $150.
Our Approach
- 1Hyper-local campaigns per location with 5-mile radius targeting
- 2Separate creative angles for Invisalign, implants, whitening, and general checkup
- 3Instant Form + landing page split test — landed on a 30-second quiz flow
- 4SMS follow-up sequence integrated directly into clinic CRM
The Results
Cost per lead dropped to $23. Monthly leads across all 12 locations hit 1,200+. Show rate improved to 68%, making cost per booked appointment $33.82.
"The hyper-local setup was something we never thought to do. Every location now has its own campaign and it shows — patients are coming in saying they saw our specific offer."
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