79% Drop in CPL for Nutra
Prelanders + advertorials slashed cost-per-lead while tripling conversion rate on a weight-loss supplement.
$4.20
-79%
CPL
11.4%
+3x
Conv. Rate
8,200
Leads/mo
$34K/mo
Ad Spend
The Challenge
A weight-loss supplement brand was running direct-to-offer on Taboola with a $19.80 CPL — way above their $7 target. Native compliance was also flagging their creatives.
Our Approach
- 1Built news-style advertorials ('Doctor Reveals…') with story-arc prelander flow
- 2A/B tested 6 different prelander angles: celebrity, doctor, before/after, news, quiz, testimonial
- 3Native-compliant creative variations for Taboola, Outbrain, and MGID
- 4Quiz funnel prelander that warmed traffic before the offer page
The Results
CPL fell from $19.80 to $4.20 — a 79% reduction. Monthly leads jumped from 1,700 to 8,200. Conversion rate tripled from 3.8% to 11.4%.
"The advertorial angle was the unlock. ProfitForge wrote prelanders that felt like editorial content, not ads — and the numbers showed it immediately."
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