+1,039% ROI on Lead Gen
Rebuilt a broken LinkedIn + Meta funnel for a B2B SaaS company — turning a money-losing campaign into their #1 revenue channel.
1,039%
ROI
340
MQLs/mo
$41
-74%
CPL
$1.8M
Pipeline
The Challenge
A B2B SaaS company was spending $25K/month on paid ads and generating 30–40 MQLs — at a $158 CPL. Sales team was complaining about lead quality, and CAC had ballooned past $4K.
Our Approach
- 1Full-funnel rebuild: awareness (banner retargeting) → consideration (whitepaper lead magnet) → conversion (demo offer)
- 2Audience segmentation by company size, industry, and job title on Meta
- 3ROI calculator landing page as lead magnet — high-intent traffic filter
- 4Creative refresh every 3 weeks to combat ad fatigue in small B2B audiences
The Results
MQLs scaled to 340/month at a $41 CPL — a 74% reduction. Pipeline generated hit $1.8M in the first quarter. Campaign ROI: 1,039%.
"We were ready to cut paid ads entirely. ProfitForge came in, rebuilt the whole funnel, and now it's our best-performing channel. The ROI calculator landing page alone changed everything."
Want results like B2B SaaS Company?
Book a free strategy call. We'll audit your campaigns and show you exactly where you're leaving money on the table.
Book a Free Strategy CallNo commitment. No pitch decks. Just an honest conversation.
